Choice Blue

Choose Quality over Quantity

Choice Blue gives you affordable, high-quality health care that's close to home. And, your employees get more control over their health care.

Value-Based Care, Pure and Simple

The right care at the right time

Real-time data sharing helps doctors and specialists monitor quality and has saved $415M in preventable costs.*

Incentivized quality of care

Our True Performance program rewards doctors for value, not volume. That's helped reduce ER visits by about 10% and hospital admissions by about 17%.*

Innovative coverage option

Tiered value level network design provides more value for your health care dollar over other single-tier broad networks.

An accessible, high-performance network

Your employees enjoy access to world-class providers close to where they live and work.

Enhanced value providers
  • Penn State Health
  • Summit Health
  • WellSpan Health
  • Lancaster General Health
  • Geisinger Holy Spirit Hospital

The Choice Is Yours

The freedom of choice, that's what Choice Blue gives to you and your employees. Choose between Enhanced and Standard value level of benefits every time you use your plan.

Select and Save

High-Quality Care Close to Home

Choice Blue offers convenient in-network access to members living and working in Adams, Berks, Cumberland Dauphin, Franklin, Lancaster, Lebanon, Perry and York counties.

Select and Save

Stay In-Network and Save

PPO Plan members often pay the more out-of-pocket when they use out-of-network providers for non-emergency care. So, stay in-network and save money.

Support Your Employees' Health & Wellness

Give your employees the flexibilitiy to take control of their care - and the tools they'll need to do it.


An innovative health app that gives personalized insights and tools to help employees live healthier lives.

Member discounts & rewards

Blue365® offers members-only discounts and services, while various aligned incentive programs reward employees for making healthy lifestyle changes.

On-demand health coaching

Employees can talk to specially trained nurses about their health questions any place, any time.

Video chat

For minor injuries and illnesses, employees can talk to a doctor in real time via smartphone or PC.

Find a Doctor

Quickly and easily find in-network doctors and facilities in your area.

More reasons to choose Choice Blue

  • All emergency care, plus in-network care for mental health or substance abuse, is always covered at the Enhanced Value benefit level.
  • Preventive services are generally covered at 100% for in-network providers.**
  • No referrals necessary for specialist visits.

*Results based on patentially avoided costs due to lower rates of emergency department utilization and hospital admissions from January 2017 through July 2018 for primary care physicians in Highmark's True Performance value-based reimbursement program.

**Some health plans have different preventive benefits. Check your benefit booklet to see what’s covered under your health plan.